GTM Strategy
Position yourself in the market to reach the right merchants. Choose your vertical, define your value proposition, and build the channels that fuel growth.
at MWAA 2026CodeMWFT2026
Register
Wednesday · July 22, 2026
The Growth
Stack.
GTM, Sales & Partnerships for Scaling ISOs. Midwest Fintech takes the stage at the Midwest Acquirers Association annual conference for a 60-minute deep dive into how the region's top ISOs actually win.
- Time
- 8:30 – 11:30 AM3 hours
- Venue
- Chicago Marriott DowntownMagnificent Mile
- Format
- Panel + NetworkingMWAA 2026
The Session
One panel. Three disciplines.
The most successful ISOs win through three interconnected disciplines working together: GTM strategy, sales execution, and effective partnerships. This is one comprehensive panel on strategy, execution & innovation, moderated by Midwest Fintech co-founder Holly Glowaty, with operators who are doing the work right now.
What we'll dig into
3 hours / 3 pillarsSales Execution
Where GTM becomes real: build high-performing teams, implement the systems and tools that drive conversion, and manage the merchant relationships that drive profitability.
Payments Innovation & Partnerships
Your competitive moat. Create partnerships with the right banks and vendors, try new and alternative rails, and pair compliance excellence with merchant-friendly tools to amplify your value.
On stage
The Panel
See you in Chicago.
Tickets are handled through the Midwest Acquirers Association. Be sure to sign up for the entire conference duration and use promo code MWFT2026 for a free entry.
Promo Code
MWFT2026